New York Times Magazine
Table of Contents Redesign
For this assignment for my Typography III class in Spring 2014, we had to redesign the contents page of the New York Times magazine. I decided to streamline the design, using a single typeface, reducing the amount of imagery, and eliminating the unnecessary lines.
Instructor: Jan Fairbain
I have always associated the artist book with the artist’s innermost self. In my life, I have lived in ten different homes in four different places. When people ask me where I’m from, I can never give a straight answer—I don’t really feel like I truly belong to one specific place. Throughout my itinerant life, I have always kept journals—they are the only things that have kept me feeling grounded to something. For my final project, I created “HOME”; a series of four books. I used a very simple CMYK color palette throughout the entire piece.
I painstakingly charted my many residences across the entire country, from New York to California. The maps are accompanied by texts from my diaries and images of the different places I’ve lived; as well as routes, diagrams, labels, and other elements.
Clockwise from top left: Larchmont, New York; New York City, Prep school in western Massachusetts; San Francisco, California
I built a lipped clamshell box to house the books.
As a design challenge, Yelp asked me to redesign one of their core features. I chose to rethink the Nearby Places mobile interface. I began by dissecting the preexisting feature, identifying key issues, and creating a refreshed design that remains within their brand structure.
Eliminated search bar.
Attached categories to top bar and introduced horizontal scroll to use the space more efficiently.
Created a new “business card” design, with square images so that regardless of whether the image is portrait or landscape oriented, it will look great.
Reduced the shadowing on the images.
Added whether or not business is open – usually one of the first things a user wants to know. Having to click through to the business’s page to find out is a paint point.
Added option to filter – this seems more appropriate than search function here.
Header bar reduces in height when scrolling down.
Changed the “see more” button – it felt a little awkward before.
This book combines the photography and words of two extraordinary artists: Annie Leibovitz and Patti Smith.
Because of the dual nature of both artists ’lives—both private and public—I divided the book into two sections. “I Am Large” highlights their work that they are most widely known for, while “I Contain Multitudes” glimpses into their inner selves. The title is taken from the first line of Walt Whitman’s poem “A Song of Myself,” who served as an inspiration to both women.
This is a series of survival guides written specifically for girls who are moving at ages seven, fifteen, and 22. Since I am well experienced in the art of relocation and have moved at those specific ages, I decided to write and design guides to help others through the disruptive and often emotional process.
I designed each book for its intended age. The “Age 7” book includes illustrations and handwritten text. The “Age 15” book includes handwritten text and no illustrations, and the “Age 22” book uses no handwritten text and vector illustrations.
I designed a playful logo for the [up]rooted series to use on the title pages.
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This is a map that I made during my time as a design intern at Upperquad. I was asked to create a map of of Upperquad’s neighborhood in order to show others how unique and lively the surroundings are. Since Upperquad sits right in between quite a few SF neighborhoods, I chose a cheery color palette to differentiate them. I came up with a series of icons to show the great dining, shopping, and nightlife nearby. I hand-drew the name of each locale – try mousing over each icon!…
Sincerely is an app that helps users find perfect gifts for everyone on their list, and stay on top of their gift-giving so they’ll never miss an occasion. I designed this for the person who wants to discover gifts that are curated for their specific recipient. Users can also browse specially curated collections, find all their friends and loved ones with Facebook/Contacts integration, keep track of their gift purchasing, and add their own gift ideas.
When they sync with Facebook or their contacts, users can find friends and either choose to set reminders for upcoming occasions or create a new list specifically for them. forgetting a gift is now a thing of the past!
The Gift Wizard will curate a selection of fantastic gift ideas when the user provides information about their recipient – what they like to do, what their interests are, and their personality traits. The user can also make sure to stick to their budget by specifying a price range.
Users can make organized “lists” to collect gift ideas for a specific recipient or event. They can also create their own “wish lists” of what they want, and share them with family and friends.
When one taps on an item, they can choose to add it to a list, make a purchase, view similar items, and see other lists that contain it.
I also mocked up a quick landing page for a potential web presence, encouraging people to download.
Rising Waters is a mobile website that provides coastal residents and visitors with the essential facts of climate change. I was motivated by the fact that there is a plethora of data about climate change online; however, most of it is hidden in lengthy documents, obscured by poorly designed graphics, and overall difficult to read and relate to. I wanted to design a lightweight interface for the average person who has a limited knowledge of what’s really happening to our planet.
The Entry Points
are signs posted in coastal towns, indicating the mean sea level predicted for the year 2100. When the user holds their phone up to the sign posted, they will be launched into the site.
Upon entering, one encounters an interactive map, where they can see a visualisation of how their location could be affected by rising sea levels by toggling different levels. The blue area indicates land that will become submerged.
The site also includes:
Basic information about carbon dioxide;
How humans generate it and its effect on the planet
Information about past and future sea level rise;
Regional effects of climate change;
“Take Five!” – five easy steps anyone can take to help the environment;